GraSPP & Sympodium
Professional Programme
FOR MORE INFORMATION ABOUT THIS PROGRAMME
please contact ssceru@pp.u-tokyo.ac.jp
BACKGROUND
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On 19 June 2024, the Graduate School of Public Policy (GraSPP) at the University of Tokyo and Sympodium Institute for Strategic Communications signed a Memorandum of Understanding for a Collaboration Agreement.
Strategic Communications now occupies an unprecedented and important place in international affairs. Defined as the use of words, actions, non-actions, images, and symbols to shape and shift significant discourses in societies, Strategic Communications plays a central role in the promotion of the rule-of-law-based international order. As such, it has emerged as a major subject for education and training in advanced nations across the globe, as well as in international organisations such as the European Union and the North Atlantic Treaty Organization (NATO).
There is a clear need to promote and strengthen professional and advanced graduate-level research and education in Strategic Communications in the Indo-Pacific, now the most dynamic region in the world of geopolitics as well as geo-economics.
The development of the strategic collaboration between GraSPP and Sympodium will deepen opportunities for mutual exchange and cooperation. The comprehensive collaboration agreement serves as a catalyst to elevate their interconnection to a new strategic level and advance their mutual objectives.

DESCRIPTION
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The aim of this programme is to provide theoretical and practical knowledge of Strategic Communications to already specialised government officials (in national or local governments), journalists, and social media professionals.
The programme is designed to assist them in their professional career development, introducing them to international approaches to their daily operations and planning.
By introducing career professionals to frontline theoretical and academic studies in the field of Strategic Communications, this programme will bridge practitioners to academia, offering possibilities to conceptualise the world of practice.
STRUCTURE
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The courses within the programme include:
1. What is Strategic Communications? - A Theoretical Framework
2. Strategic Communications, Geopolitics and Geo-economics
3. Theory, Concepts and Praxis of Strategic Communications
4. Truth & Lies: Concepts and Practices in Combating Disinformation
5. Target Audience Analysis and Measurement of Effect
6. Strategic Communications & Artificial Intelligence
7. Indo-Pacific Discourses: Geopolitics & Strategic Communications
8. Emotions and Memory in Strategic Communications
9. From Grand Strategy to Campaign Strategy
10. From Cognitive Influence to Collective Strategy
11. Integrated Cross-Government Communications
12. Geopolitics, Geo-economics & Geo-ecology
13. Disinformation and FIMI